A startup with a great idea and an initial technology platform, but without a clear target market. They needed to find product/market fit to develop their marketing and determine future product enhancements.
Understanding their platform unique value proposition vs. competitors
- Identifying their business strengths
- Analyzing potential client segments
- Honing their overall messaging and product positioning
- Enhancing the user experienceCollaborative strategy sessions helped the co-founders to clarify their business focus on the following areas:
- Thinking through initial trial offers to solicit user feedback from businesses and members
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in their words
“Our strategy session with Launch Warrior was worth millions in helping us with our value proposition. The session was informative, to the point, and helped us to re-focus on key elements in our brand.”
Laurent Delly / Price-Mars Delly, Co-Founders, IdeaCoil