Driving growth for your organization or business depends on having the right strategy in place and executing it effectively, then relying on your team to do great work to make it happen. Focusing everyone on the same vision and objectives is essential.  For smaller organizations with 20 people or less, it may be simple to get everyone on the same page by gathering in a room to review plans. As organizations get larger and scale more quickly, use virtual resources or become distributed across multiple locations, communication dynamics quickly change. It can be more challenging for high growth and larger businesses to ensure that team members are fully aware of your business’ long and short-term goals, particularly as offerings expand and you increase organization’s complexity, number of clients and staff.  Effectively managing this internal process is critical to achieving growth and revenue targets.

How to fully unleash your team’s power to develop and execute your business strategy? 

A quick Alignment Acid Test is to ask people to share the corporate vision and top strategic goal with you. Regularly checking in with people throughout your organization at different levels can provide incredible insight. If there’s a shared vision, great news – you are on the right track!  If you don’t get the same responses, which happens frequently, new processes may be needed to reinforce your key messages and ensure they key priorities are clear.  This is where strategic communications and team meetings can make a difference.

Regularly review strategy to align your organization quickly.

Holding consistent business review meetings, corporate offsites or town halls can be a powerful way to bring your organization together in one place (whether live or virtual) at one time to ensure that everyone knows what is needed to hit your critical growth objectives. Multiple communication channels can support this effort by sharing key messages, disseminating critical information and reinforcing behaviors. As marketing and communications expert, I have seen that most people need to hear a message multiple times across different mediums (email, intranet, webinars, one-on-one meetings….) to fully absorb and integrate what is being shared.. And non-verbal communication is another powerful way to convey what is really going on. Since people assimilate information in different ways, nothing will drive awareness faster than getting everyone together periodically to help your organization move quickly to innovate and effectively respond to changes.

Why team alignment matters 

While leaders often hold the big vision, the whole organization brings the vision to life – from developing product offerings to developing new business, to dealing with client requirements and managing daily operations. Engaged team members are more likely to actively contribute to strategy development and execution, ensuring your business has an edge.  Highly involved staff are also likely to be more innovative, share feedback on what is or isn’t working, identify potential challenges and call out new opportunities they notice.  While individual contributors, like top salespeople who drive revenues, certainly impact organizational success – solo performers can’t scale an entire business alone. We all need a team – of employees, advisors, customers, market participants – who reflect back on how we are doing.  Even the most brilliant leaders who may have incredible insight can benefit from outside input to help ensure they are aware of all of the elements needed to implement important changes.

Harnessing the expertise and power of your full organization provides more leverage.

What processes are in place to regularly gather insights that informs your business decision-making? Data and analytics alone may not always reveal qualitative aspects of your business and market dynamics.  Are you regularly gathering insights from your senior leaders and incorporating knowledge from your operating staff?  Effective internal team communications can bring diverse perspectives together to better inform how you operate. 


Regular corporate strategy sessions or business offsites let you quickly mobilize your team around these goals.  Agile and scrum methodologies have taken off because they increase collaboration and speed time to market because of transparency and focus on customer needs. Consider applying similar principles to ensure your team knows and acts upon its top priorities.  Aligning your business around your key outcomes is a powerful way to accelerate growth and maximize resources. Holding more effective team meetings will make better use of limited time, enhance teamwork, inspire new product ideas and improve business processes.

How to drive growth more efficiently

Regular ongoing communication will ensure that everyone on your team is focused on your critical priorities. Organizations that focus mainly on execution, can under-prioritize strategy relegating it to once a year “planning session”.  Clearly too much time spent planning vs. doing can cause opportunities to pass by, so how to find the right balance?  Establish consistent communications processes that have clear goals that drive alignment around defined metrics to empower everyone to execute.  As a result, engaged staff will work harder, stay longer and contribute more meaningfully to your growth. Maximizing limited resources of time, money and staff, can make the difference between success and failure

To ensure that your next organizational team meeting is focused on your key goals, consider outside facilitation and communications support to ensure your desired outcomes are prioritized, there is an effective process in place for everyone’s voices to be heard and action plans that help you stay on track to deliver on your most critical priorities.  Learn more about which business areas support team alignment here and how to structure more effective organizational alignment here.

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