Defining differentiated messaging for a foreign exchange trading platform.  Aligning the team and coordinating marketing with a strategic partner.


In a half-day strategy session with the CEO, COO, CFO, CTO and Head of Sales, we reviewed competitor positioning and uncovered a unique, consistent high-level message.  From this we identified target clients and key marketing outreach strategies.  We outlined the marketing and onboarding process for Lumint to work with a strategic partner for marketing and client engagement.


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in their words

“We got a lot of value from our strategy session with Lenore. She was very helpful in enabling the team to get clarity on our value proposition for each of our client segments and develop targeted messaging that effectively conveys our unique offering. Lenore made the most of our time so we were able to accomplish a lot and align the team and our partners around our most important priorities.”

Alex Dunegan, CEO, Lumint Corporation

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